On 2 August 2026, over 1 crore young Indians took a pledge, at the same moment, across more than 28,000 locations. It was day one of a campaign meant to run for 100 weeks straight.
MCQ QuestionsNasha Mukt Yuva Abhiyan
A Pledge, Then a 100-Week Follow-Through
Launched 2 August 2026 · Nodal ministry: Youth Affairs & Sports
28,000+
Locations, simultaneous launch
1 cr+
Youth pledged at launch
125+
Spiritual organisations joined
Not a one-day event: weekly Sunday activities are meant to keep the message alive long after the launch, unlike most awareness-drive campaigns.
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Timeline
- 2 August 2026: PM Modi launches the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, via video-conference.
- 2 August 2026: More than 28,000 locations hold the launch event simultaneously, with over 1 crore youth taking the pledge.
- 2026-2028 (100 weeks): A sustained Jan Bhagidari campaign runs, with activities every Sunday.
Must Know
- The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan is a youth-focused anti-substance-abuse mobilisation campaign.
- It launched on 2 August 2026, at more than 28,000 locations across India, simultaneously.
- Over 1 crore youth joined the national pledge at launch.
- It runs as a 100-week Jan Bhagidari (people’s participation) movement, not a single-day event.
- Weekly activities happen every Sunday: sports events, walkathons, meditation sessions, nukkad nataks, and discussion forums.
- The nodal ministry is Youth Affairs and Sports, delivered through the MY Bharat platform.
Good to Know
- Participants include MY Bharat Volunteers, NSS, Youth Clubs, schools, colleges, and universities.
- Over 125 spiritual organisations are also taking part, alongside NGOs and industrial associations.
- The campaign frames youth as “ambassadors of positive social change” in their own communities, not just message recipients.
- It positions a drug-free youth population as a precondition for the government’s Viksit Bharat (Developed India) goal.
Current Affairs
- 15 July 2026: MY Bharat announced the Viksit Bharat Yuva Connect Programme (VBYCP), starting 16 July, for one month.
- It carries the theme “Nasha Mukt Yuva for Viksit Bharat,” across universities and colleges nationwide.
- Youth Icons, including VBYLD State Champions and NSS Awardees, will visit institutions to speak with students.
- Sessions include an awareness film, the Nasha Mukt Bharat Pledge, and testimonials from Recovery Warriors.
- 12 July 2026: MY Bharat opened registrations for District-Level Competitions, under the “Nasha Mukt Yuva for Viksit Bharat” campaign. Registrations began 13 July, on the MY Bharat Portal. The three-tier competition covers five categories: Dance, Music, Reel & Short Film, Nukkad Natak, and Slam Poetry. (Source: PIB)
- District rounds run 24-27 July, feeding into State-Level rounds from 30 July to 6 August. State Champions then compete at the National Finale, on 12-13 August, at the National Youth Summit in New Delhi. Youth aged 15 to 29 can enter individually or in groups. (Source: PIB)
- 10 July 2026: India announced a National Mass Pledge Against Drug Abuse, to be held on 18 August 2026, marking NMBA’s 6th anniversary. PM Modi is expected to lead the pledge, with over 12 crore citizens targeted to take part. (Source: PIB)
- The Ministry of Social Justice and Empowerment is organising the pledge. It will run through both physical and online participation, across the country. (Source: PIB)
- 16 July 2026: NMBA’s reach grew further, to over 29.32 crore individuals, including more than 11.20 crore youth and 7.92 crore women. (Source: PIB)
- The campaign has run over 21 lakh awareness activities, across schools, colleges, and universities. (Source: PIB)
- The Drug De-addiction Helpline 14446 has received over 4.60 lakh calls, for counselling and referrals. (Source: PIB)
- 768 Integrated Rehabilitation Centres and related facilities have treated over 28.29 lakh people. Treatment-seekers rose 294%, from 2.08 lakh in 2020 to 8.20 lakh in 2025. (Source: PIB)
- A new NMBA App 2.0 now enables real-time reporting. Citizens can also take the NMBA Pledge and register as Nasha Mukti Mitra volunteers. (Source: PIB)
- 23 July 2026: A written Rajya Sabha reply said NMBA has reached more than 29.68 crore citizens, including over 11.43 crore youth and 8.05 crore women. (Source: PIB)
- Under NAPDDR, the Ministry supports 344 Integrated Rehabilitation Centres, 145 District De-Addiction Centres, 76 Outreach and Drop-in Centres, 45 Community-based Peer-Led Interventions, and 155 Addiction Treatment Facilities. (Source: PIB)
- AIIMS’s first National Survey on Substance Use estimates about 15.10 crore adult alcohol users, 2.90 crore cannabis users, and 1.90 crore opioid users nationally. (Source: PIB)
- 2 August 2026: PM Modi launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, addressing over 1 crore youth connected from more than 28,000 locations nationwide. (Source: PIB)
- He said the campaign was for “the individual, the family, and society; above all, it is for the nation,” and recalled that it began as a pilot project in Kashi the previous year. (Source: PIB)
- Union Minister Mansukh Mandaviya said MY Bharat already connects over 2.3 crore youth, and compared the campaign’s ambition to Swachh Bharat and Fit India. (Source: PIB)
- The campaign will build towards a National Nasha Mukti Youth Conclave, proposed for 14 August 2026 in New Delhi, recognising outstanding contributors. (Source: PIB)
- 7 August 2026: A separate Rajya Sabha reply, to questions from Shri Kanad Purkayastha and Shri Babubhai Jesangbhai Desai, put NMBA’s reach at more than 29.05 crore people, including 11.05 crore youth and 7.81 crore women. (Source: Odisha Diary, reporting the Rajya Sabha reply)
- 9 August 2026: Sports Minister Mansukh Mandaviya led the 85th edition of Fit India Sundays on Cycle, themed “Nasha Mukt Bharat,” from Hanol, Gujarat, with a mega event at Delhi’s Major Dhyan Chand National Stadium. More than 1,000 participants there took a collective “Nasha Mukt Bharat” pledge; the Sundays on Cycle series, running since December 2024, has drawn over 30 lakh participants across 10,000-plus locations nationwide. (Source: PIB)
- Also on 9 August 2026, MoS Youth Affairs & Sports Raksha Khadse addressed a Jalgaon district outreach meeting of spiritual leaders, administration, and youth bodies, urging the campaign to become a people’s movement carrying “the message of Nasha Mukti from Kashi” to every village. (Source: PIB)
Test Yourself
Great to Know
- The campaign’s structure is its most distinctive feature. A 100-week commitment is unusual, compared to typical one-day awareness drives.
- Weekly, recurring Sunday activities are meant to keep the message present, rather than fading after a single launch event.
- Involving 125+ spiritual organisations alongside colleges and NGOs signals a deliberately broad social coalition, not just a government messaging push.
- Whether the pledge translates into measurable behaviour change will only be visible well after this campaign’s 100 weeks conclude, sometime in 2028.
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