TRAI repeals its 2012 TV ad-duration rules after the Centre scraps the 12-minute cap
Key facts
- TRAI issued the Duration of Advertisements in Television Channels (Repealing) Regulations, 2026.
- They repeal TRAI's 2012 regulations, which enforced a 12-minute ad cap per clock hour.
- The cap came from Rule 7(11) of the Cable Television Networks Rules, 1994.
- The I&B Ministry omitted that rule through a Gazette notification on 21 August 2026.
- The stated aims were fair competition and ease of doing business.
Why it matters
[Polity] TRAI regulates broadcasting carriage, not content. The ad cap itself sat in rules made under the Cable Television Networks (Regulation) Act, 1995.
TRAI ↗Read the explainer: Broadcast Regulation in India: The Cable Act, the Ad Cap and the Fact Check Unit →
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