The European Commission launched a strategy in 2015 to erase digital borders across its member states. On this exam, it appears only by its bare name, no acronym attached.

✊ Must Know
What the DSM Strategy Is
- Launch The European Commission launched the Digital Single Market Strategy in May 2015, under President Jean-Claude Juncker.
- Goal It aims to remove barriers between EU member states’ national digital markets, creating one seamless digital market.
Structure
- Pillars The strategy rests on three pillars. Better online access for consumers and businesses is the first. Digital-network infrastructure is the second. Maximising the digital economy’s growth potential is the third.
💡 Good to Know
Why It Matters
- Scope It covers around 30 separate initiatives, spanning e-commerce rules, data protection, telecoms regulation, and cross-border parcel delivery.
- Ambition The strategy aims to keep the EU competitive as a digital economy. It lets European firms scale across all member states, not just their home country.
Test Yourself
🌟 Great to Know
Exam Angle
- Trap The term appears without “EU” attached, tempting a guess of ASEAN, BRICS, or G20. It belongs to none of them. It is an EU-only policy strategy.
📝 Previous Year Questions
UPSC CSP 2017 — Which Body ‘Digital Single Market Strategy’ Belongs To
- UPSC 2017 The correct answer is (c) EU. The European Commission launched the Digital Single Market Strategy in 2015, to unify the EU’s national digital markets into one. See UPSC CSP 2017 GS Paper I, Q18.
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